About three weeks ago, Pond’s came out with new campaign through an Asian drama-inspired web series. I say Asian drama (instead of Koreanovela) because though it has many Korean elements like the names, the Kpop references and the hangul graphics, and obviously played with the Hallyu phenomenon in the country, the hyperrealism of it is definitely Japanese-inspired (sound effects, slapstick comedy, texture) while the actors who played Kim and Lee have Chinese blood. LOL.
Pond’s Face My Love. What is
This “webenovela” as Pond’s dubbed it instantly became a hit with the first episode! I mean, why not? Even if you’re not into Hallyu (Korean wave), the story still played on the “not-so-pretty girl liking the hottest boy in school” fantasy, which, we have to admit, is something most teens can relate with. Add to that the fact that this shit was really well-produced. Look at the lighting and the production design and the quality of the video!!! %#($&)&@^$T_!*( I wish I could do something that nice for an online show, too! Great job you gaaaaiz!
As one YouTube commenter said (and I can’t help but quote her), PBB Teens?! Hahaha!
Letter #7 – September 22, 2007 – 07:26 pm
I will try my very best to fight these feelings I have for you. If the need arises, I’d even make my self start hating you – yes, for no apparent reason. I’d erase your name on my phone book, close my eyes while I edit your clips from the show and pretend that I didn’t even meet you or that we ever bought chocolates in that Shell station. I’d Ctrl+A+Delete you from my mind, empty the trash bin, shut it off and throw it out the window.
I have to. Otherwise, I’d once again sink into a bottomless pit of that unrequited love bullshit I’ve tried to run away from. I know myself too much. At this moment, I cry inside my room but not because of you. Rather, because I am angry at my self – for being the way I am. For being too complicated, for thinking to much, for not giving myself enough worth and love.
Because I know at the end of the day, no matter how tough I try to be, these penned words will come alive and jump out of my lips and my heart in an attempt to seep through yours. I’d have to swallow my pride again and tears will fall from my longing eyes and you’d thank me and then say sorry for I’m appreciated but not loved (the way I want to be).
But when that times comes, you’d already know my reply behind my forced smile: “I know. You’re not the first person to tell me that.” I told you, I’m used to being rejected.